NZ based fashion label Ruby is all about ‘youthful elegance and adventurous charm’ and that is exactly how I feel whenever I venture into their store in Newmarket.  I remember visiting their original store based in High Street (which opened back in 2002) and at some stage bought a dress that I still have sitting in my wardrobe today.  Yes, I can still fit it!

I often check Ruby’s Facebook page and saw they were getting in a great print fabric in ‘Swan’ I think it was called, that came in a dress, skirt and sweatshirt.  I wanted to go have a look.

As is always the way, I get slightly side-tracked when I wander into the store, and find the Tori Dress in a black and white material that I want to try on, as well as the Zanshi Dress in the Swan fabric.  The style and cut of both dresses appealed on the hanger but when I put them on, they just didn’t do anything for my figure and were not flattering.  The problem being that I have no real waist and a short body!   The young and friendly shop assistants felt differently about how I looked, and with one of them actually wearing the Zanshi dress and looking so good in it – I decided it definitely wasn’t for me, which was a pity.

I love the fresh approach and playful attitude of the clothes in Ruby.  They mix colour and design with an ease and bright-ness that girls will love.  Thanks for being an awesome NZ fashion label.