The Best & Worst of Australian Fashion
I was lucky enough to be in Melbourne for the L’Oreal Melbourne Fashion Festival recently and I don’t know why, but I came back to NZ pretty disappointed with what I saw. For me Melbourne is the fashion capital of Australia. I can think of nothing better than wandering around Little Collins Street and ferreting up and down the lane-ways that throw you great fashion surprises. Whether it is Chapel Street, Chadstone, or the Melbourne CBD – there is always something to catch your eye.
Which I am guessing, has some bearing on my disappointment in the overall brands that I saw showing at the Fashion Festival. I must admit I don’t know a lot about Australian designers, but have bought clothes from Sass & Bide, Ksubi and Bassike previously. However, I just didn’t see anything that really excited me and thought – ‘this is boring”. It got to the point where I even started yawning and thinking about everything other than fashion! On the bright side – I was grateful that my suitcase wouldn’t be laden down with too many items of clothing (that I so didn’t need).
However, there were a couple of designers that are worthy of a special mention. The first was London-based designer Mary Katrantzou for her amazing prints and bold colours that were visually appealing and interesting at the same time; Ginger & Smart showed form-fitting dresses in Aztec prints in an easy and relaxed style that I really wanted. I did also enjoy Kusbi that showered us with great street-wear, with edge. I went to the store the next day to check it out, but alas it didn’t quite fit my body shape.
Overall though I came back with a renewed appreciated for the home-grown talent nurtured here in NZ. We look to have a point of difference and don’t get too swayed by international fashion trends. That’s the good thing about being this far away – we can set ourselves apart from the rest of the world and from a fashion perspective we most certainly are doing a fantastic job. Well, that’s what I think!




I was pleasantly surprised on a recent trip to NZ to find some great clothes and even better, they were “made in NZ” and surprisingly on one occasion “made in Australia”!! Most of what you can get here in Brisbane is “made in China”, regardless of whether it is from a cheaper chain store or a more high end retailer.
It is great when you can find good quality that is home made rather than from China. I always try and support local industry where possible. Hopefully we’ll see you back in NZ for a visit sometime soon. Thanks so much for your comments – appreciate you reading my blog. Have a lovely day. H