There is nothing better than window shopping on a nice Sunday afternoon. Hence how I ended up wandering into The Shelter Retail Precinct in Ponsonby, which is where I found a design label called Lela Jacobs (a New Zealand based fashion designer) who I hadn’t come across before. I was initially drawn to the interesting and oddly captivating gold hand necklace which was hanging like two small boxing gloves delicately poised for battle over a black recycled organic silk dress.
The clothes all looked to be from a natural pallet of materials that had an organic and raw feel, that somehow bought them to life. I liked what I saw, and felt this was a collection that had an intellectual and sophisticated buyer in mind. She also looks to use local NZ manufacturers and hand-knitters, and appreciates the importance of our home-grown industry. Something I truly admire.
With an open studio and concept store located on K’Road, aptly called “The Keep” you may just want to ‘keep’ an eye out for this designer.